When Sara Noel launched her online fitness and nutrition app, she needed a brand identity that reflected her personal connection with clients and the strength-focused nature of her programs. I designed a logo that merges the first letters of her name, S and N, into a dumbbell shape, creating a clean, modern mark with a direct nod to fitness. The bold, versatile design works everywhere from her app and social media to workout guides, helping Sara connect with clients whether they’re sweating it out at the gym or at home.